With the incessant need to put products and services in front of customers, there is a need to use the services of a virtual marketing assistant (VMA) that can support entrepreneurs, small businesses, and marketing managers on many projects. A VMA will help to develop, implement, and curate marketing ideas, plans, strategy, and execution. From a unique vantage point, there are countless marketing spaces that a VMA can help move for clients. For instance, helping to support advertising, branding, strategy, campaigns, sales, launching of new products, and communication for a client. To inspect, a virtual marketing assistant will support and help grow new opportunities for clients. Below are some of the functions a VMA can perform:

Strategy Execution: A VMA will lead with strategy execution by building viable strategies to identify marketing trends. This helps clients to use the information to respond to competitive forces, increase brand presence in the marketplace, and ensure new customer acquisitions. 

Research: A VMA can research data, create white papers and develop case studies to help plan questionnaires to engage current and potential customers to get feedback.

Reporting: Present reporting analysis on segment trends and results, comparing customer demographics and converting findings to actionable goals and recommendations.

Digital Marketing: A VMA can quickly learn about various software to help with marketing campaigns and social media platform growth.

Presentation: Gather and analyze data and convert it to a concise and clear presentation.

Social Media: Ability to manage and help maintain social media content.

Tools: Ability to use CRM software, Google Workspace, Zoom Video Conferencing, and many more.

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